HighNoon contains the same active ingredients as DuraCor ® herbicide, providing a single product that controls broadleaf weeds, delivers residual weed control and stops several undesirable woody species - but with application flexibility across a wide range of sites. HighNoon does that - without sacrificing results.” “Ranchers, county noxious weed directors and vegetation managers working on roadsides, utility substations or rights-of-way need a weed control option that simplifies the job. “In many states where noxious and invasive weeds pose the primary broadleaf weed threat, there is significant crossover among rangeland, pasture, roadsides and other noncrop use sites,” explained John Kalthoff, Category Lead at Corteva Agriscience. HighNoon helps simplify land stewardship, whether managing for livestock grazing, wildlife and game birds or maintaining roadsides and rights-of-way, or - as often the case - a combination of objectives. Stewarding the land, water and other natural resources in geographies where land-use goals are as unique as the varying soils, elevations and habitats presents special challenges. We have a lot of great things on the horizon and we are just getting started.INDIANAPOLIS, MaNew HighNoon ™ herbicide from Corteva Agriscience gives ranchers, land managers and county noxious weed specialists the flexible tool they need to help manage the toughest broadleaf weeds across the diverse Mountain West region. “Our marketing efforts will be more important than ever to break through with consumers, and we’ve invested more in our marketing budget than we ever have before. “We’ve seen a lot of incredible growth over the last few years and as the category expands and new competitors enter, we think there is a huge opportunity for High Noon to continue to cement its place as the premium option within the segment,” says Lieb. It is providing air cover for it all, with TV ads running on broadcast, streaming platforms and social media, accompanied by out-of-home (OOH) ads, search and public relations efforts. And it’s even got a new swimsuit collaboration with Tropical Bros. It has rolled out its ‘Pool Pack,’ which has new guava and kiwi flavors.īuilding off of the popularity of bigger packaging, it has launched a 700ml resealable can. Aware of this fact, High Noon is firing up its innovation engine. Much like with hard seltzer, the canned cocktail segment is a flavors game. “Vodka-based, tequila-based, everyone is coming at it because it’s the fastest-growing segment in alcohol.” “All of the larger spirits companies are putting energy behind it ,” says Steinman. That’s why there is an incoming onslaught of competitors including Truly Vodka Seltzer and Anheuser-Busch’s Nütrl Vodka Seltzer. “High Noon continues to grow strong double digits after years of triple digits while hard seltzer is slowing down and declining.” The Gallo-owned beverage has succeeded in convincing its twenty-something target audience to trade up from hard seltzers, according to David Steinman, executive editor, Beer Marketers’ Insights. In the spot ‘May any lake day be a great lake day,’ our narrator’s toast includes: “May you ditch malt-based hard beverages for one with real vodka and real juice.” The brand is also not shy about selling consumers on switching from White Claw and others. Think friend-fueled occasions at a lake, in a hot tub and at a golf course, all while highlighting High Noon as the perfect daytime drink.” “It is about developing a mindset or vibe for the brand that resonates with the audience. The strategy is to encourage our consumers “to live like the sun is always out,” says Brandon Lieb, vice-president of spirit at Gallo. and may the most stellar of days shine upon you.” Preacher is the agency behind the work. May watching all of those barbeque tutorials actually pay off. May everyone respond to your group text – even Derrick, who never has his phone with him. May you wake up before your alarm clock – all 12 of them. A sage Sam Elliott-style narrator decrees, in a new 60-second spot debuting this summer, “May your day be sunny. In each execution, an optimistic blessing of sorts is bestowed upon the customer. When clumped among hard seltzers (where drinks are malt- or sugar-based), High Noon is neck-and-neck with Topo Chico for fourth place behind White Claw, Truly and Bud Light Seltzer.Īt the core of its marketing is its ‘Sun’s Up’ message. That’s why High Noon has invested “more than ever before” in the brand, which is the fastest-growing in the spirits category.
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